Vietnam has performed strongly in optimising soft power to enhance the value of domestic product trademarks, according to Vu Ba Phu, head of the Vietnam Trade Promotion Agency at the Ministry of Industry and Trade (MoIT).
Deputies of the 14th National Assembly (NA) discussed the Government’s report on its performance in the 2016-2021 tenure on March 29 as part of their ongoing 11th session.
The national brand of Vietnam has been valued at 319 billion USD for this year by UK's leading independent brand valuation and strategy consultancy Brand Finance, a sharp increase of 29% in comparision to the previous year, thereby becoming the fastest growing national brand in the world.
Forbes Vietnam has recently named national flag carrier Vietnam Airlines among its list of top 50 leading Vietnamese brands.